The Royal Tour will provide a unique opportunity for the country to reorganize its tourism industry and tap more foreign markets. Tanzania offers a wider tourist ‘buffet’ as it has more varieties of attractions compared to its counterparts in the East African Community.
President Samia becomes the second sitting EAC Head of State to appear in the prestigious Tour and Travel TV series after Rwandan President Paul Kagame followed suit in 2018, also hosted by Peter Greenberg, a famous editor of CBS News Travel. Rwanda capitalized on the Royal Tour to market its tourism potential and then launched âVisit Rwandaâ partnerships with foreign clubs such as Arsenal and Paris Saint Germaine. The tour has undoubtedly paid off enormously in recent years.
Footage of the highly anticipated documentary of the Tanzanian Royal Tour scheduled to be shown in the United States from August 28, 2021 in Zanzibar, where the President had made an official visit, was recorded. Besides filming some scenes in Zanzibar, President Samia also visited other unique tourist attractions such as Bagamoyo and Serengeti National Park.
Coincidentally, the Royal Tour comes at a time when President Samia has been named one of Africa’s 100 Most Powerful Women. Hopefully this will give the tour more mileage after its premier.
Encouraging news of the admission of vaccines against the coronavirus in the country also reinforces the hopes of recovery of the tourism sector in the country and in the world but the sector is expected to remain in survival mode until the end of 2021.
Tourism continues to be one of the sectors hardest hit by the ongoing Covid-19 pandemic, as it saw a sharp drop in foreign arrivals in 2020 thanks to containment measures imposed by governments to contain the virus. It also slowed the growth of the development product.
According to the latest World Bank report titled ‘Transforming Tourism: Towards a Sustainable, Resilient and Inclusive Sector’, tourism activities fell sharply in 2020, leading to job losses with the closure of businesses, especially in the hospitality industry.
Therefore, various service providers in Tanzania’s tourism and hospitality value chain including hoteliers, taxi drivers who transport tourists from the airport to hotels and porters, among others, in are already feeling the effects.
The World Bank report highlighted that tourism is essential to the country’s economy, livelihoods and poverty reduction, especially for women, who make up 72 percent of all workers in the tourism sector. tourism. âThe economic system around tourism has grown in value over the years and in 2019 was the largest source of foreign exchange, the second largest contributor to GDP and the third largest contributor to employment,â the report notes.
“Tourism offers countries like Tanzania, which has abundant natural and cultural riches, access to lucrative foreign markets,” said Shaun Mann, senior private sector development specialist at the World Bank and co-author of Tanzania’s economic update.
The semi-autonomous island of Zanzibar has also seen its economy struggling with reports indicating that it has severely affected GDP growth, slowing to around 1.3%.
Tanzania still faces a daunting task to promote its full tourism potential, but with the Royal Tour as a benchmark, tourism industry players should come up with long-term strategies to ensure a sustainable recovery of the tourism industry in order to attract new foreign and domestic investment. .
The overhaul of the Tanzanian tourism sector must go hand in hand to meet the long-term challenges of the sector if it is to achieve positive results in the future. Particular attention should be paid to reducing bureaucracy and improving the investment climate, market diversification and tourism actors should come up with new business models under the public-private partnership model.
Now that President Samia has taken an impressive step to strengthen the sector, the Ministry of Natural Resources and Tourism is expected to embark on building a resilient and sustainable tourism sector by implementing an aggressive global marketing campaign “Visit Tanzania âto increase the number of international tourists. This campaign should ensure that tourists get unparalleled services at competitive prices.
The author is based in Dar es Salaam and can be contacted via: [emailÂ protected] / 0758897538.