Cristiano Ronaldo’s expanding business empire away from football goes wild as he signs NFT deal

Cristiano Ronaldo is undeniably one of the greatest footballers we have ever seen.

The five-time Ballon d’Or winner is a superhuman accolade-busting machine and has found dizzying new heights every time throughout his illustrious career on the pitch.

While the debate over who is the greatest of all time will never have a definitive answer, Ronaldo will always be in the conversation after an incredible sporting rivalry with fellow GOAT Lionel Messi.

For all the fanfare, Ronaldo is never without his detractors. Who really is the greatest of all time will always come down to personal preference, but what can’t go unnoticed is Ronaldo’s superstardom, where he’s once again unlocked new levels.

Ronaldo has steadily grown his celebrity brand over the years, turning his CR7 moniker into a beast in his own right. He is now one of the most popular and influential personalities in the world and has built a significant portfolio of activities to go along with his mammoth brand.

Another major endorsement has just been added to this brand, as Ronaldo announced on social media this week that he has partnered with cryptocurrency giants Binance to release a series of NFTs (non-fungible tokens).

The 37-year-old’s multi-year partnership with Binance will see him launch “a series of NFT collections” with the first release later this year, supplementing a weekly salary of around £385,000 a week from Manchester United, according to the mirror.

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Binance also has football partnerships with Lazio and Porto, while footballers haven’t been shy about jumping into the uncertain but profitable world of NFTs, with the likes of Wayne Rooney, John Terry and Paul Pogba all jumping in. launched into the hype somehow in 2022. .

It’s not yet known how much Ronaldo’s latest multi-year partnership with Binance will earn him, but what we do know is that they become the latest endorsement of an amazing collection of businesses brought together by the top male international scorer of them all. the temperature.

Ronaldo’s most lucrative sponsorship deals

Ronaldo, who has some 459 million Instagram followers and a further 101.3 million on Twitter, was ranked the world’s third-highest-paid athlete on Forbes’ 2022 rich list, again according to the Mirror.

MANCHESTER, ENGLAND – MAY 02: Cristiano Ronaldo of Manchester United during the Premier League match between Manchester United and Brentford at Old Trafford on May 02, 2022 in Manchester, England. (Photo by Catherine Ivill/Getty Images)

The report also details his most lucrative contracts, as well as his own growing efforts. These include a collection of hotel chains – the Pestana CR7 – and a hair transplant business, as well as his Madrid-based gym, CR7 Fitness.

Away from those personal ventures that continue to grow the CR7 brand, Ronaldo’s longest and most lucrative partnership is his deal with Nike. A ten-year deal was signed in 2016, worth an estimated £14.68million a year, according to a leaked report cited by the Mirror. It is also believed that Nike will raise his salary if certain clauses are met, such as winning the Ballon d’Or which boosted his salary to £18.3million in 2016 and 2017.

A 2019 report again from the Mirror said Castrol paid Ronaldo over £14m during their partnership. Other lucrative sponsorship deals include ZTE (£4m), Armani (£3.8m), Herbalife (£1.95m), KFC (£1.75m) , Clear Shampoo (£1.5m), Panzeer Glass (£780,000) and American Tourister (£312,000).

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Of the £93.7m Ronaldo reportedly earned last year according to Forbes’ rich list, £44.8m of that wealth is believed to have come from his off-the-pitch businesses, showing just how much the wallet Ronaldo’s business is growing. .

It just shows the 37-year-old superstar, who is constantly striving for greatness on and off the pitch. Last season’s return to United didn’t go to plan as a dismal and trophyless campaign saw them finish sixth, but Ronaldo’s 24 goals in all competitions again showcased his ability.

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