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If you’re like me you’ve probably caught one Royal Cup coffee in your everyday convenience store or in the office kitchen. Did you know that this nationwide coffee maker and distributor started out in The Magic City? This year, they are celebrating 125 years of coffee + tea excellence. Grab a hot cup of Joe and keep reading for the scoop.
The humble beginnings of the Royal Cup
Royal Cup was founded in 1896 as the Batterton Coffee Company. 54 years later, the Smith family bought the organization. They said the coffee was fit for royalty, so they renamed it Royal Cup.
The company began supplying coffee and tea to Alabama and the Southeast. Over time, its distribution shifted nationwide.
Its founding principles are quality, consistency and customer service. These three principles have been valid for decades.
“Quality was just as important then as it is today. It’s part of everything we do and if we ever lose sight of this, we will lose sight of our competitive advantage. We focused on determining the best way for all consumers to enjoy a consistent, quality cup of coffee at their favorite restaurant, no matter where they are across the country.
–Bill Smith, Jr, Owner and Chairman of the Board, Royal Cup
This family favorite that has become a nationwide staple has mastered the coffee and tea industry.
Take a cup anywhere + everywhere
You can get your hands on a royal cup of coffee or tea anywhere: restaurants, hotels, resorts, offices, and convenience stores. With the reach of Royal Cup, you know your cup of coffee will always be delicious.
To celebrate over a century of service, Royal Cup is launching a Limited Edition Rainforest Alliance ™ Certified Blend, sold exclusively on Amazon.
We love to celebrate milestones with Birmingham-based businesses and companies.
Did you know the Royal Cup started in Birmingham? Let us know about Instagram.